The letter contains advice from the America-based Juhl Advertising Agency on the layout, illustrations and the content of the booklet and information regarding the strategy required to distribute it in the American market. L.R. Juhl asks for estimates of the printing costs. Juhl also suggests that the booklet should remove factory scenes showing 'women at the work bench' in order to preserve the assumption that the instruments were made by artisans and craftsmen, stating that 'The "factory look" , in other words, is definitely undesirable.'
Copy of a letter from L.R. Juhl (Juhl Advertising Agency) to Geoffrey Hawkes regarding the printing of 'The Vintage Story of Wood'
Collection Information
These objects are only a part of our collections, of which there are more than 350,000 objects. This information comes from our collections database. Some of this is incomplete and there may be errors. This part of the website is also still under construction, so there may be some fields repeated or incorrectly formatted information.
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